How to Up Your Marketing Game
About this event
◎ TOPIC: How to Up Your Marketing Game
◎  DATE: 3rd June 2021 (Thursday)
◎  TIME: 8PM – 9PM (GMT +08)

Marketing allows businesses to share their products and services with a niche audience strategically, and the right marketing strategies will boost the customer base and maintain a positive brand image. Shelby Tee will elaborate on several marketing approaches - segmentation, targeting, and positioning, as well as how to communicate effectively with the audience, to achieve the most favourable marketing outcomes.

- Business owners or entrepreneurs who wish to build a solid brand and user base over time
- Sales executives or individuals who are looking to boost their company’s sales through branding and marketing
- Individual marketers who wish to enhance their marketing skills and knowledge

Shelby Tee is one of the Managing Partners from BlackStorm Consulting. Being in the cut-throat world of retail marketing and project management for 7 years has allowed Shelby to quickly identify clients' needs and deliver the best for them. Her expertise lies in corporate and product marketing, project management and crisis management.

About BlackStorm Consulting:
BlackStorm Consulting ( is a Singapore-based boutique growth consultancy firm that specialises in corporate strategy, profit management, and investment management. We scale businesses in Southeast Asia. Our clients and connections are internationally present and range from small and medium-sized businesses, MNCs, to government agencies.

About Xprenia:
Xprenia ( is a Singapore-based one-stop e-learning platform that presents practical experience and materials from various industry experts with the aim to provide a real-life skillset and know-how for easy application to all entrepreneurs. Our vision is to create an interactive ecosystem that promotes first-class professional learning and to be your one-stop business solution platform in Asia.

About T-Hub Taipei:
t.Hub ( dwells in the creative setting of Taipei City and takes the thriving Neihu Technology Park (NTP) as its starting point. It harnesses key partnerships with ITRI (Industrial Technology Research Institute) and NTP’s advanced technology clusters to create a vibrant innovative startup community. t.Hub’s transformative energy will lead the city to create smart cities through global cooperation. Ultimately, t-Hub aims to blend the technological energy in Neihu with the guidance and research resources of ITRI to assist startups to create greater good with advanced innovation.